125+ Essential Social Media Statistics Every Marketer Should Know in 2016

Whether you’re creating a social media marketing strategy, designing a campaign, or making a business case for using a particular platform, you need to start in the same place: research.

The basis of any successful social activity is understanding the platforms, who uses them, and how.

That’s why we’ve compiled this list of social media statistics to show what sets each platform—and its users—apart. Whatever idea you’re cooking up, we’ve got the stats to help you plan.

The statistics in this post are organized by network and sorted into two categories: users and usage; and businesses, brands, and marketing.

Facebook statistics

Facebook is still No. 1. Despite what you may have heard, everyone uses Facebook. Everyone. And they use it a lot. And because everyone uses Facebook, it’s a big deal for brands.

Users and usage

Businesses, brands, and marketing

Twitter statistics

The majority of Twitter users are news junkies who use the network to seek out information about what’s happening in the world. The micro-blogging platform is also a place for people to connect with brands.

Users and usage

Businesses, brands, and marketing

Instagram statistics

Five years in, Instagram’s still a hot network. It’s one of the five most-used apps and it continues to grow in popularity. And it’s an up-and-coming destination for advertisers.

Users and usage

Businesses, brands, and marketing

Pinterest statistics

Pinterest remains one of the most fundamentally useful social networks. It’s the network of choice for planners—pinners use it to plan for holidays, travel, and special events like weddings. It’s primarily popular with female users (but men are catching on).

Users and usage

Businesses, brands, and marketing

Linkedin statistics

Perhaps more so than any other social network, LinkedIn’s purpose is clear. It’s a place to connect with colleagues and professional contacts. Many businesses use it for hiring. It’s also a destination for brands in the B2B sector.

Users and usage

Businesses, brands, and marketing

Snapchat statistics

Snapchat’s users may skew younger, but they’re not the only ones who use the app. Increasingly, older users and brands are jumping on the bandwagon.

Users and usage

Businesses, brands, and marketing

YouTube statistics

Social video is a big deal. A really big deal. And YouTube is the social web’s destination for video.

Users and usage

Businesses, brands, and marketing

Now that you’ve got the stats you need to plan your strategy, use Hootsuite to schedule and manage your social media presence. Try it free today!

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The post 125+ Essential Social Media Statistics Every Marketer Should Know in 2016 appeared first on Hootsuite Social Media Management.

from Hootsuite Social Media Management https://blog.hootsuite.com/social-media-statistics-for-social-media-managers/

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Author: Dewey D. Guinn

Internet marketing for small businesses is not a job for the faint hearted. It requires much effort as well as adapting to newer tips and tricks to keep everything on place. The constant need to be on the on the know is a must. Nevertheless the need to keep your tools sharp, ready and be able to adapt on the ever changing ways of the trade. Though hard as it may seem to be, the success that you acquire in the end is truly rewarding.

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