Small Data – Book Interview

Small Data

Hired by the world’s leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year in strangers’ homes, carefully observing every detail in order to uncover their hidden desires, and, ultimately, the clues to a multi-million dollar product.

Lindstrom connects the dots in this globetrotting narrative that will enthrall enterprising marketers, as well as anyone with a curiosity about the endless variations of human behavior.

The post Small Data – Book Interview appeared first on Heidi Cohen.

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Author: Dewey D. Guinn

Internet marketing for small businesses is not a job for the faint hearted. It requires much effort as well as adapting to newer tips and tricks to keep everything on place. The constant need to be on the on the know is a must. Nevertheless the need to keep your tools sharp, ready and be able to adapt on the ever changing ways of the trade. Though hard as it may seem to be, the success that you acquire in the end is truly rewarding.

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