Whether you’re just starting out in business or you’ve been at it for a while, marketing often comes up as a big question mark for most entrepreneurs.
Frankly, I’m not surprised.
- Marketing is an ever-evolving field, especially online, so it might feel difficult to keep up with the trends.
- Putting yourself (and your business) “out there” feels uncomfortable to many new entrepreneurs.
- Fear of failing (or success) plagues many people who know they have to market their business but are afraid of actually doing it.
These are not the only reasons, unfortunately, but I want to tackle at least the first concern in this post today: how to market your business, online and offline, using techniques and ideas that work at any time and for any business.
But because every business is different, not every single one of these suggestions will be applicable to your specific business and that’s okay. Just take what you need out of this, adapt it to make it fit, and move forward, because with 65 effective suggestions for how to market your business, you really have no excuse now to NOT do it, do you?
How to Market Your Business on a Small Budget
1. Create a Facebook Page and post valuable engaging content to get people excited about your topic of focus as well as excited about your product by staying updated with what it has to offer in a non-salesy way. Struggling with getting engagement? Try these ideas.
2. Build your email list. Use that email list. Email has an ROI of 4,300% and is one of the most cost-effective AND revenue-driving online channels out there.
3. Send a personal email to your friends, family, and acquaintances letting them know about your business and inviting them to think about someone they know that might benefit from your services and products and ask them for a referral.
4. Have your business listed as your place of work on your personal Facebook profile so that each time a friend or a prospect visits your profile, they can easily learn more about your company. Make sure it’s publicly visible too!
5. Send a personal email to friends and acquaintances who might be interested in working with you. Offer them a special deal for being one of the first clients that you’d love to serve.
6. Upload engaging promo videos directly to your Facebook page and enjoy the boost in organic reach, especially if your page is already at least somewhat built up.
7. Upload your engaging business videos, whether they’re content-focused or promo-focused, to YouTube, making sure you’re using the relevant keywords AND your branded keywords in the description, title, and tags.
Related Article: 8 spot-on tips for small business survival